.NEARLY ONE BILLION individuals are actually directing their enact India's basic election. It is actually the most significant democratic physical exercise in past-- and also might likewise be the best expensive. Investing is assumed to get to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Researches (CMS), an Indian charitable. That would be greater than double the quantity invested in the previous political election in 2019 as well as even go over the cash sprinkled in United States's presidential political election in 2020. Why do Indian political parties invest such huge totals?